Why I Joined the #CleanBeauty Movement

A couple of years ago, a friend invited to me an event hosted by Beautycounter, a company that advocates to get safer products in the hands of everyone. As part of the solution, the company offers its own line of makeup and skincare that do not contain more than 1500 chemicals (approximately 1400 banned in the EU). You can see these items on the company’s website.

At the event, I had the opportunity to listen to CEO Greg Renfrew and what inspired her to launch the company. I became inspired, but also curious of the #cleanbeauty movement and what it really meant to me and my family. I decided to join the movement as a consultant, but failed due to other commitments.

This past August, I decided to re-join while continuing my full-time career in product management. And, I am glad that I did. And here’s why:

  • Since re-joining Beautycounter, I’ve made an effort to educate myself on #cleanbeauty and incorporating what I have learned into my lifestyle. I actually read the labels just like I do with the foods that I buy.
  • I’ve been more aware of the changes in my skin. I have always been good about my skincare routine (that was the first lesson my mother taught me before allowing me to use makeup), but now I try not to overdo it. For example, exfoliators dry up my skin versus cleansing balms, which don’t and make my skin glow and feel fresh even when I wake up in the mornings.
  • I am more diligent about doing my research about products that I currently use and those that I am curious about. These days, I find myself interested in learning about non-toxic nail polishes.

Finally I am excited to educate my friends and families by sharing articles and insight on my Facebook page as well as talk about products that I love.

To learn more about our products, visit www.beautycounter.com/sherriebakshi

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